“It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt”.

Mark Twain was, I fear, right.

I’ve wanted to start a blog for a few years, and now have my chance. I’ll give my thoughts on a lot of things: the business of advertising and marketing communications in general, specific campaigns from both our clients and others, my thoughts on what’s happening in our world of economic meltdown and new economies rising.

I’ll write about my thoughts on living and working in Russia; its culture, its quirks and its beauty.

And I’ll write about my family; my wonderful wife and beautiful children.

I’ll muse about sport in general and Chelsea FC in particular. I’ve been a fan for over 30 years, and there is a lovely symmetry that the Blues and I are now both so linked with modern Russia.

I’ll post and post. But will anybody be interested?

Having wanted to do a blog for so long, the fear is I suppose twofold: will anybody actually read it and will I have anything interesting to say. Time will tell.

The truth is, a blog is just a digital diary. And diaries are implicitly personal things, right?

So, forgive me, but I think the best thing to do is to write for myself. And if anyone is interested in what I have to say, then so much the better.

If not, Twain will be proved right. He was a sarcastic old bugger, but truth be told, he made a lot of sense.